![]() ![]() To unify the website and mobile app experience, Google updated UA to give more useful and accurate data for Google Analytics users.Īlso, increasing demand for stricter control over website cookies and privacy required updating to comply with new policies.įrom Apps+Web in 2019, which merged with Universal Analytics 3, Google now has Google Analytics 4. However, UA wasn’t designed to track and measure how people shop with mobile apps, on top of using the website or Google to buy products. It included major updates to deploy Google Tag Manager and Global Site Tags to combine the tagging system and integrations for other Google products. Universal Analytics (UA) is a Google Analytics version released in 2012. Start migrating to GA4 from UA Why Google upgraded Universal Analytics to Google Analytics 4 Can you use the same triggers for GA4 as you do for UA? Can you migrate historical data from a GA4 property to UA?ģ. Are you required to upgrade to GA4 from UA?Ģ. Use reliable Business Intelligence tools with GA4ġ. What to do after upgrading to Google Analytics 4 from UA Step 6: Archive your Universal Analytics data Step 1: Create your Google Analytics 4 property Steps to upgrade to Google Analytics 4 from UA Why Google upgraded Universal Analytics to Google Analytics 4 Get ready to supercharge your analytics game and uncover deeper, more actionable insights with Google Analytics 4. It has advanced machine-learning capabilities, cross-device tracking, enhanced event modelling, etc. GA4 offers a myriad of features that allow business owners to extract crucial website data. Enjoy advanced analytics capabilities by upgrading to Google Analytics 4 (GA4) from Universal Analytics (UA). ![]()
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