![]() Google Analytics works by adding JavaScript to your site which runs in each site visitor’s browser to gather data. Uncover performance bottlenecks to deliver a better user experience and hit your business’s revenue goals.Īll tools also show a different number based on the data they have collected and their own set of rules - what they consider to be irrelevant bot traffic and what they consider to be legitimate traffic. This is due to the fact that every analytics tool uses a different set of data as the basis for their calculations and may or may not implement their own logic to attempt to show you the total number of real human visitors, after having filtered out bots and crawlers. It’s important to understand that third-party analytics tools might show something different from what we have calculated. Kinsta Visitor Counts and Other Analytics Tools
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